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IntroRadio marketing has been a popular marketing device for decades, with firms using the tool to reach a vast target market in a cost-efficient fashion. Over the last few years, there has actually been a change in the direction of digital advertising, leading some to question the efficiency of radio advertisements. This study intends to evaluate the impact of radio advertising and marketing on customer behavior and brand name understanding.TechniqueTo perform this research study, εκφωνητεσ διαφημισεων a study was...